Tuesday Oct 15, 2024
Who Has He Called You to Serve: Understanding Your Dream Client Better | Ep. 027
Are you struggling with finding the perfect client for your business? Do you have a service to offer, but aren’t sure who may need it? On today’s episode of The Christ-Driven Woman, Charisse continues her October business series by giving practical advice on how to target your business’s dream client. She reminds listeners that when you are speaking too broadly, to too many people, you won’t be able to access your perfect client and will thus be talking to no one. If you are bold in calling out the needs of your dream customer, you’ll be able to attract the right people and repel the wrong ones who don’t need what you have to offer. To find the right people, you need to know exactly how they think, so Charisse suggests asking yourself the following questions about your client:
- What is the main problem they are facing?
- What are five issues that are caused by that main problem?
- How do those five issues make them feel?
- Why do the thoughts and issues caused by the main problem need to be fixed?
When you find the answers to these four questions, you’ll be able to verbalize the things that your clients are thinking about, but not talking about. At that point, those clients will feel understood and naturally resonate with you, and they'll seek your product or service for a solution. According to what Charisse has experienced, 90 percent of the time your dream client is a younger version of yourself — someone who has not yet found the answers to the problems she’s facing. So who does your heart go out to? Who has God called you to serve? And how are you going to make sure you reach those that God has called you to?
Connect with Charisse through the resources below!
https://www.charisseburton.com
https://m.facebook.com/charisseburtoncoach
https://www.instagram.com/charisse_burton?igsh=MWw5emh0M29sZXlwZA==
https://www.youtube.com/@charisseburtoncoach
https://www.patreon.com/thechristdrivenwoman